Areas of Expertise

Catering

In July 2017, I founded Trattoria Val Lemme, a small restaurant in the mountains of the north of Italy. In the first years of work we had excellent economical results and excellent reviews from clients (4,5 stars on TripAdvisor) and food and wine experts (since 2018 we are inside the restaurants suggested on the prestigious guide Gatti-Massobrio).

I love to cook but in my restaurant I’m quite never on the kitchen. My work is manage the space, providers, communications and consumer experience.

I offer my consulting services in help other restaurants and bars in better communicate and manage their assets. I also offer my consulting services in the mystery client area. Who, better than a successful catering entrepreneur, can notice the issues and give to you the right suggestions for improve your restaurant?

Renewable energy

In 2010, I created FENR, a consulting agency specialized on the promotion and creation of renewable energy projects, especially on wind energy sector.

After five years of growing, in the end of 2015, the Italian market of renewable energy projects stop due to a change in Italian incentive law.

At this moment me and my partners we had to decide if try to go on with this business, and maybe differentiate the business or move to other markets. Or invest the money earned in a new activity with better growing opportunities. The web page Fenr.eu it’s still online, and it’s one of the best performing from the SEO point of view for wind energy in Italy. The activity of renewable energy consulting it’s in stand-by but ready to begin again in case of a new Green New Deal.

In the middle of this experience I participated in the EYE (Erasmus for Young Entrepreneur) program. The exchange happened with a renewable energy company in Canary Island, and there I had the opportunity to really improve my knowledge about solar and wind energy.

During the EYE exchange, I had time for improving my knowledge and applying it to my company, achieving important results. I suggest to a new entrepreneur to take part of this program. The organization and the services given by the organizations are absolutely excellent, the amount of money is sufficient to live in good conditions and work abroad it’s an obliged step that must be done for survive and grow in the European market.

I offer my consulting services in help other renewable energy company in order to better communicate their value and develop tools for support the commercial department. I’m still available to give consulting for stand-alone projects with solar, wind and hydropower.

Marketing and web pages creation

Apparently, marketing it’s not so much difficult, and apparently create a web page with a CMS is really easy. In the real world, if you want that both of the things works on a proper way, are necessary a lot of skills and expertise on the topics.

During my presentations I explain to my clients how google is perceiving their web page and how can be improved the results. To create a good web page it’s necessary to know SEO, and how to build something really SEO friendly. If you are using a CMS, it’s necessary to know JavaScript and PHP, for understand how to improve the speed of a web page. For understand what is working or not, it’s necessary being able to read what Google Analytics is saying to you.
And when your web page or your e-commerce is online you have to know how to promote maintaining a good level of efficiency.

I just worked two years like product marketing manager for a big company. All the rest of my life I continued doing the same things but with an always more reduced budget and better results. I offer my consulting services in help other entrepreneurs, who want to open a startup or a small company, without have to invest enormous quantities of money since the beginning.

Technical and creative writing

Writing it’s an essential skill for every aspect of our lives, not only for marketing or for the work environment. I spent a really important part of my work-life writing technical articles, and most of my free time writing about all the possible topic that I could ever imagine.

In summer 2018 my first book has been published. A small touristic guide about my valley and his surroundings. Sales are going fantastic and my editor is about to publish another one book written by me.

I really love to write and I offer my consulting services in help other writers in order to improve their style and their writing methodology. Write it’s an art, but like in all the other arts, sometimes the help of someone with more experience is needed in order to achieve a first successful project.

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